| The California WIC
Program’s existing
juice rebate contracts will expire on June 29, 2008 and the program has decided
not to pursue new rebate contracts. Effective June 30, 2008, the California WIC Program will allow participants
to purchase any juice that meets the following:
Flavors |
Form and Container Size |
Labeling |
Apple
Grape (White, Purple, and Red)
Pineapple |
Shelf Stable 64 oz
Frozen Concentrate
11.5 – 12 oz |
Prominently displays the words “100% juice” and “120%
Vitamin C” (or more if applicable for the product) on the container’s
front label. |
| Vegetable Cocktail |
Shelf Stable 64 oz |
| Orange |
Frozen Concentrate
11.5 – 12 oz |
Prominently displays the words “100% juice” on the container’s
label. 100% orange juice is not required to have Vitamin C labeling. |
Other Ingredients
Juice with added calcium and Vitamin D will be allowed for women and children
but not for infants. Juices with other added ingredients are prohibited,
including but not limited to grape seed extract, ginseng, guarana, taurine,
caffeine, carnitine, chromium, St. John's Wort, wheatgrass, Ginkgo Biloba
or others.
Manufacturer Labeling Information
There are no requirements as to the label format, color, placement, font
type, or other details; however, if manufacturers would like their product(s)
to be selected by WIC participants, we encourage them to use a font large
enough for customers to read it easily and to place the words where they
can be readily seen by participants and store personnel.
Since our methodology will allow any juice that meets the above criteria,
a formal review process will no longer be needed for juices to be authorized.
Any juice product that qualifies to be purchased with WIC FIs simply need
to be labeled as described above so participants can recognize and purchase
the juice. Manufacturers will not have to send labels or product information
to the State office for review and approval.
Inquiries
If you have any questions, submit them in writing to Melanie Hancock at
Melanie.Hancock@cdph.ca.gov or Julie BoarerPitchford at Julie.Boarer@cdph.ca.gov.
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