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Outreach Resources
Download these outreach materials to help increase caseload.
Focus Group Research
Basics of Conducting Focus Groups (by Carter McNamara, PhD)
Advantages and Disadvantages of Focus Groups (pdf)
Reaching the Underserved and Improving WIC Services (pdf):
Executive Summary of Focus Groups -September 30, 2001
Media
Using The California WIC Local Marketing Kit (pdf)
Working with the Media (pdf)
Order Form
Outreach Materials Order Form –To order California WIC Program outreach materials (pdf)
Outreach Plan
Steps to Developing Your Outreach Plan (pdf with template)
Outreach Presentations
Guide to Making a Presentation for Service Providers (pdf)
Powerpoint Slide Presentation for Service Providers
(Right click link above and choose "Save Target As")
Guide to Making a Presentation for the General Public and Potentially Eligible Persons (pdf)
Target Groups
Whom Do You Want to Reach? Outreach to Specific Target Groups (pdf)
Suggested Organizations and Groups to Contact (pdf)
Types of Outreach
Getting Your Message Out: Types of Outreach (pdf)
Websites - Link to other State WIC Outreach Materials
WIC Learning Center Outreach Materials
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